Luxury Cruises | Digital Experience | UI-UX

AUSTRALIS

A digital voyage tailored to the ends of the world

Australis entrusted us with redesigning their website, a platform meant to capture the magnitude of their Patagonian expeditions. Our goal is to create a seamless and immersive experience where design becomes the journey’s first step—inviting, informative, and worthy of the extraordinary landscapes their cruises navigate.

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— The Why —

NAVIGATING STILLNESS, FRAMING VASTNESS

Before design, we align with meaning. With Australis, our goal was to elevate the brand into a refined digital space that honors its unique spirit: a rare journey through uncharted Patagonia, where time stretches and silence speaks.

VISUAL DIRECTION

We shaped an art direction rooted in elegance and scale, letting the vastness of the territory breathe through imagery, tone, and framing. The design brings the brand forward while staying anchored in its essence.

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NARRATIVE GUIDES

This is more than travel—it’s a capsule of time and space. We developed narrative foundations that speak of stillness, of places rarely touched, and of the singular privilege of navigating these remote waters.

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DESIGN

With a focus on clarity and pace, the UI flows like the journey itself: considered, uninterrupted, and immersive. Each interaction is designed to guide, not distract—to echo the ease and rhythm of the voyage ahead.

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ITINERARIES AT A GLANCE

We designed each itinerary card to tell the story instantly: where you’re going, how long you’ll stay, and what’s included. With map visuals, key travel info, and clear calls to action, users can explore or book with confidence—no need to dig for the details.

THE QUIET LUXURY OF INSPIRATION

Not every journey begins with a transaction. Some begin with wonder.
In a world saturated with noise, we designed this space to make room for stillness—for the kind of inspiration that stirs something deeper. Because before the booking, there’s a moment. A pause. And in that pause, the journey truly begins.

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A JOURNEY DRAWN BEFORE IT BEGINS

We crafted an interactive map that lets users trace the route step by step—glacier by glacier, fjord by fjord. It’s more than orientation; it’s the first taste of the voyage. Designed for clarity, built for curiosity, this map turns information into anticipation, offering a digital journey before the real one begins.

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A PALETTE OF DEPTH AND CONTRAST

Inspired by the immensity of the southern seas, we anchored the design in deep blues and layered tones of twilight. Accents in orange-red add tension and warmth, creating a balanced visual language that feels both bold and refined.

SHOWCASING THE VESSEL THROUGH RICH, INTUITIVE DETAIL—ELEVATING PRACTICALITY WITH ELEGANCE.

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WHERE THE JOURNEY UNFOLDS

We designed the itinerary page as an open window into the voyage—rich in imagery, clear in structure, and shaped to spark curiosity. Every scroll reveals something new: landscapes, moments, and essential details, all laid out with ease and elegance. A seamless blend of adventure and information, built to inspire exploration from the very first glance.

THE FIRST STEP, AT THE END

We reimagined the footer as more than an ending—it’s a launchpad. Three clear cards guide users by intention: whether planning a trip, checking in, or accessing agency tools. A comprehensive set of global contacts supports Australis’ key goal: making it easy to connect with their team from anywhere in the world.

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So much of this journey happens far from shore—in silence, in vastness, in a time you can’t quite place. That feeling of being elsewhere, beyond the known, is what we set out to mirror in the digital experience: a space that begins to carry you, even before you board.

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At Big Partners, we believe in building with, not for. Visit the site we shaped alongside the incredible Australis team.

VISIT AUSTRALIS

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Drop us a line.