Clarifying Your Identity, Elevating Your Offer.
Before building, we listen. Our Brand Audit is a collaborative process designed to reveal the essence of your hotel—what makes you singular—and organize it into a clear, differentiated positioning that supports growth, storytelling, and sales.
We guide you and your team through a strategic journey made of 4–5 tailored sessions:
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Value Proposition & Offer Workshop
Website strategy and architecture.
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Buyer Persona Definition
We define your ideal guests and align your narrative with what truly resonates.
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Customer Journey Mapping
We analyze every touchpoint your guests experience—from first contact to follow-up—and identify where you’re shining and where there’s room to refine.
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Competitive Landscape & Pricing Analysis
Through custom graphics and deep benchmarking, we reveal where you stand, what sets you apart, and what your ideal positioning should be.
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Final Report & Action Plan
You’ll receive a complete analysis, with a roadmap of short-, mid-, and long-term actions to elevate your brand across all fronts.
BRAND TOUCHPOINTS AUDIT
A Strategic Check-Up for Your Digital Presence
This is a lighter version of the Brand Audit, focused on how your brand appears in the digital world. No meetings—just deep, detailed analysis by our team.
We review:
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Your website: messaging, homepage impact, navigation clarity, contact experience, responsive performance, and booking engine behavior.
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Your Google presence: brand presentation in snippets and search results.
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Your OTA listings: images, copy, and consistency across platforms.
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Your social media: tone of voice, visuals, and first impressions.
You’ll receive a comprehensive document with findings and recommendations to elevate and align every digital brand touchpoint.
Ready to See Your Brand with New Eyes?
Let’s help you uncover the potential hiding in plain sight.
Book a call to explore how our audits can transform your hospitality brand.