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Brand concept · Identity · Digital Experience

INKATERRA OUTPOSTS

Essential Luxury in Uncharted Territory

A new venture by Inkaterra, rooted in purpose. We partnered with the team to define a strategic concept, a visual identity, and a digital experience that brings their next chapter to life, aligned with their legacy, but pointing forward.

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— The Why —

A New Chapter Needs a New Presence

The Amazonian territory of Madre de Dios and other remote landscapes are among the most biodiverse yet threatened places on earth. Spaces where absence can lead to illegal activity, and presence can protect, restore and uplift. Inkaterra’s expansion is not about adding hotels; it is about establishing positive, human presence in fragile ecosystems.

To articulate this clearly and powerfully, they needed a concept, a name, and a brand system that could sit alongside, and enrich, Inkaterra’s legacy. A story that speaks to conservation and purposeful travel, to exploration without compromise and to hospitality that protects.

A Gesture of Discovery

The visual identity for Inkaterra Outposts is rooted in hand-made expression. The logotype was drawn by hand to reflect presence, exploration, and humanity in remote landscapes. Illustrative marks reference paths, terrain, and movement, remaining restrained, tactile, and timeless.

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NARRATIVE FOUNDATIONS

We shaped a narrative that positions Outposts as both a continuation and a step forward within Inkaterra’s legacy. A framework that informed naming, key messages, and editorial logic, allowing the project to stand on its own while remaining anchored in purpose.

DESIGN WITH INTENTION

Every visual decision, from textures to pacing, from image treatment to copy rhythm, was designed to evoke materiality, immersion and calm confidence. The brand needed to feel like a gateway, not a billboard; like a guide, not a statement.

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Integration Within the Inkaterra Ecosystem

Outposts sits alongside Inkaterra’s existing lodges and projects as both a sibling and an evolution. It honors heritage while pointing to what comes next: new terrains, new stories, new forms of presence. Rather than disconnect, this brand works in harmony with the parent brand, adding depth, nuance, and expanded meaning to the whole.

Identity That Resonates

Inkaterra Outposts begins with a name that is simple yet evocative. “Outposts” suggests presence, advance, exploration and constructive engagement in places that matter. The hand-drawn logotype gives that name character — a human mark set against vast territory.

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— The How —

A Digital Portal to Purpose

The website is more than a brochure. It’s a digital forum for the idea itself: a place to present the concept, engage curious travelers, and signal that this project is rooted in intention — not convention. The UX prioritizes clarity, rhythm, narrative depth, and layered visual experiences that reveal rather than announce.

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Inkaterra Outposts is not just a product. It is a strategic statement about how humanity can show up in sensitive places responsibly. With these outposts, presence becomes protection, interaction becomes education, and hospitality becomes a force of positive change. This approach reflects a vision where exploration and conservation reinforce each other, creating opportunities for communities, researchers, and travelers alike.

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Explore the brand and digital experience we created for Inkaterra Outposts — a project that sets a new standard for purpose-driven hospitality.

TAKE A CLOSER LOOK

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