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Digital Platform / UI / UX

GRUPO FARO VERDE

Crafted from Identity, Built for Expansion

Based in Tandil and growing across industries, Grupo Faro Verde is shaping its future with clarity and intention. We partnered with them to create a digital experience that supports this evolution—a platform with a strong identity and a narrative framework designed to meet every ambition they set in motion.

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— The Why —

BUILT ON SHARED VISION

To capture the essence of Grupo Faro Verde, we got close—visiting their offices, walking their fields, and learning from their team. This wasn’t just research. It was a collaboration. Every design decision grew from real insight, shaped by the way they work and the future they’re building.

CLEAR PATHWAYS

We introduced anchor navigation to highlight key sections and streamline the experience. It helps users find what they need faster, while reinforcing a clean and thoughtful content structure across pages.

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NARRATIVE FOUNDATIONS

We articulated their story through strategic messaging, highlighting commitment, responsibility, and forward-thinking leadership across industries.

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DESIGN WITH PURPOSE

Structure and flow were key. The site was designed to be clear, navigable, and adaptable—built to support communication across audiences and business areas, without visual clutter.

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INTERACTION WITH INTENT

Every transition and micro-interaction was designed to signal clarity, not spectacle. Movement is restrained, purposeful, and rooted in user experience—helping the message

We designed navigation to do more than guide—it defines. Each business area now holds its own space, with clear identity and visual weight. From forestry to real estate, every section delivers key information with focus, structure, and distinction—strengthening both usability and brand presence.

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– The How

DESIGN THAT SCALES WITH VISION

This platform was built to adapt—ready to reflect new developments, new partners, and new milestones. It’s flexible, structured, and deeply aligned with a brand that’s building its legacy one step at a time.

SETTING THE TONE THROUGH ART DIRECTION.

We developed a moodboard and guided the photographer through every step of the process, ensuring the imagery aligned with the tone we envisioned from the start. The goal was to avoid visual clichés and elevate the everyday: capturing the richness of the land, the structure of operations, and the elegance present across Faro Verde’s business areas. The result is a unified visual identity—natural, precise, and unmistakably theirs.

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COLOR AS SYSTEM

We worked with Faro Verde’s institutional green and black as a foundation, then expanded the system with a secondary palette tailored to each business area. The result is a complex but cohesive color framework—flexible enough to support diverse content, yet unified through tone, contrast, and intention.

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Take a moment to explore the full experience. And if it resonates, let’s talk.
At Big Partners, we build alongside ambitious teams, crafting digital platforms that evolve with clarity and purpose.

Visit Grupo Faro Verde:

VISIT SITE

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