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— Digital Experience —

Villa Bokéh

Where Art Shapes the Experience

Together with the Villa Bokeh team, we set out to translate the spirit of this singular house into a digital experience that captures its soulful design, its attention to detail, and its uniquely Guatemalan identity. The result is an editorial, sensory, and immersive website that honors Villa Bokeh as the first Relais & Châteaux in Guatemala.

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— The Why —

A Home with Soul Deserved a Presence with Depth

From its gardens and courtyards to the Relais & Châteaux kitchen and curated artwork, every space in Villa Bokeh tells a story. Our challenge was to build a digital presence that matched the hotel’s pace, intimacy, and thoughtful design. One that doesn’t overstate, but accompanies and elevates the experience.

Design as Language

We approached the experience as one would move through a house: gradually, intuitively. Navigation flows with ease. Each module unfolds gently. Every micro-interaction adds texture. Hand-drawn illustrations and layered transitions evoke the care and craftsmanship behind every detail.

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A Layered Narrative

We designed a content structure that mirrors the guest journey. The tone is warm and unhurried. The main menu uses simple, straightforward language. Every page feels curated rather than crowded, with a flow that invites lingering.

Inspired by the Interiors

Villa Bokeh’s design direction informed our choices across the board. The soft hues, subtle movements, and layered transitions reflect the essence of the hotel. The site becomes a digital extension of its interiors, evoking the same sense of presence and quiet richness.

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An Identity That Breathes

The name Villa Bokeh already carried its own personality. We preserved its essence and crafted a refined, tactile brand language that complements the hotel’s character. Typographic decisions and a minimal palette reinforce the elegance and soul of the house.

A Digital Walkthrough of the Rooms

Each room at Villa Bokeh is unique, with its own design, story, and mood. The navigation system we developed offers a fluid, circular journey through them all, inviting guests to explore every corner without interruption. Galleries, copy, and layout were crafted to match the rhythm of the house.

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— The How —

A Site That Mirrors the House

The structure and feel of the site mirror the experience of walking through Villa Bokeh — where every space is layered, every detail intentional, and every transition designed to feel effortless.

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Villa Bokeh is more than a hotel. It is a creative home, a living gallery, and a celebration of Guatemalan detail. Our goal was to create a digital experience that carries the same feeling of arrival and discovery. Every page reflects its unique atmosphere and thoughtful pace.

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Explore the digital experience we created with the Villa Bokeh team. A project that transforms soulful hospitality into a layered and immersive online journey.

Step Into the House

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